At 400 dollars Canadian a bottle, picking up a case of this beer for Super Bowl Sunday could require taking out a loan at your bank.
Carlsberg has launched a limited run of what they call their Vintage Number 1, an expensive little brew that promises the hint of caramel, vanilla, oak and cherry port bitterness, not to mention prunes, which if you think of it might not be exactly what a beer drinker might want at 400 a pop.
The exotic price of Vintage Number 1, is 357 times more expensive than their next most expensive brand, and will propel Carlsberg well into first place in the most expensive beer listings. Their new offering will far surpass the current champion, Boston Beer Co.’s Utopia, which costs about $100 for a 72-centiliter bottle.
I guess it’s just like those Hollywood stars that buy a regular pair of jeans for like $900…
and regular cotton shirts with some brand name on it for $400-500.
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