There’s no price gouging here.
How to be creative with that money:
http://money.cnn.com/2007/02/02/news/companies/exxon_science/index.htm?eref=rss_topstories
http://www.ucsusa.org/news/press_release/ExxonMobil-GlobalWarming-tobacco.html
But someone probably said “wait, if we make too much money, we’ll look bad so let’s change a few things”:
http://www.msnbc.msn.com/id/16593606/