Windows 7 smart phones…
[quote] NEW YORK (Dow Jones)–Microsoft Corp. (MSFT) lifted the curtain on a line-up of smartphones using its revamped Windows Phone 7 mobile operating system, the software giant’s boldest move to remain a player in the increasingly cutthroat mobile business.
Microsoft unveiled seven handsets planned for its global launch. Marquee partner AT&T Inc. (T) showed off three of the devices, the Samsung Electronics Co. Ltd. (005930.SE, SSNHY) Focus, the LG Electronics Inc. (066570.SE) Quantum, and the HTC Corp. (2498. TW, HTCXF) Surround, which are priced at $199.99 with a two-year service contract. They will go on sale during the week of Nov. 8.
T-Mobile USA, which will launch its phones after AT&T, is scheduled to show off its own Windows Phone 7 device later Monday. T-Mobile plans to launch its Windows HD7 device in mid-November.
The wildly different software and ambitious launch–which featured Microsoft Chief Executive Steve Balmer and AT&T Wireless chief Ralph de la Vega touting the devices–underscores the lengths in which Microsoft has to go to convince consumers that its smartphone is worth taking a chance on. The company is essentially starting over with an entirely new platform.
“The phones are always delightful, and wonderfully mine,” Balmer said during the event, adding, “This is a different kind of phone.” [/quote]